Minti, a Web3 startup building an NFT marketplace for influencers. I led end-to-end product design from 0 to 1—shaping the product from initial concept through launch and helping secure over $1M in seed funding. I owned the design of the core web application, translating an emerging market opportunity into a tangible, high-quality product that resonated with both users and investors.
Beyond the product, I built the company’s design foundation from the ground up—creating its design system, brand identity, and marketing collateral to ensure a cohesive experience across every touchpoint. I also drove a highly collaborative EPD culture, aligning business, engineering, and design around shared goals and enabling faster, more effective product releases.
