At Viafly, an online marketplace for discovering local retail inventory, I led end-to-end product design—bringing the iOS app from concept to launch while shaping the company’s design system and brand. I translated a fragmented local shopping experience into a seamless, mobile-first product that made nearby inventory easy to discover and engage with.
I built the company’s design foundation across product and marketing, ensuring a consistent and scalable visual language. Alongside this, I drove the full design process and embedded user research into decision-making, enabling the team to ship more cohesive, user-centered experiences with greater clarity and velocity.
