PROJECT

Creating a brand new digital experience for SCE commercial customers

CLIENT

Southern California Edison via Wongdoody

PROJECT LENGTH

6 months

TEAM

Myself and 5 other designers

OVERVIEW

The objective of this project was to create a new digital experience for Southern California Edison's commercial customers. Initially, SCE only had a digital experience for their residential customers, and all commercial customers had to use their call center to manage all of their tasks. My role was to lead a team of 5 designers through the 6-month project.

The work began with extensive research into the client's business and current experience. This included conducting a heuristic analysis of their existing site, interviewing employees across a broad spectrum of positions, compiling journey and empathy maps, and ultimately high-fidelity designs and interactive prototypes. 

Before

A few screens from the original 'Turn of Service' flow

After

'Service type selection' and 'Customer login' for 'Commercial, Start Service'

'Step 1: Service Address' and 'Step 2: Customer Information'

'Step 3: Start Service Date' and 'Step 4: Deposit and Rate Plan'

'Step 5: Billing and Notifications' and 'Step 6: Summary'